It is a subject of admission that the Ads pose interruption and they have always been a trouble. The marketing and advertising professionals make no stone unturned to make advertising interesting, funny, humorous, and sometimes end up making them debated. The Native Ad Networks offer a solution for both marketers as well as the audience.
The Native Ads work on the principle of making it less like an ad. For example, in case you are searching for food or eatery section, you come across a story or advertorial (ad cum editorial or write up) about some specific food like pizza, burger or south Indian food etc. which are sponsored.
The best of the Native Ad Networks for the Website:
It is one of the most swiftly emergent write-up or content endorsement or native ad network. It came almost 5 years later to Outbrain and Taboola. As per comScore, the said network has more users than Amazon, Facebook, and YouTube.
They have recently acquired the leading European content endorsement and recommendation network. It is increasing at a fast pace globally. It works on the principle of selectivity targeting, transparency and generates higher volumes for its users.
The recent introduction includes Revcontent v2, offering transparent reporting and user-friendly and customized widgets.
It is one of the sought after native ad network operating since 2014. It boasts of more than 190k business partners and serving more than 4 billion impressions to more than 900 million users globally per month. The main source of the revenue for the network is by presenting the targeted content endorsements or recommendations Mobile apps as well as websites.
The process of registration is quite easy and does not require more than 5 minutes to register. The same way Taboola and AdNow allow you to promote the content via their self-service platform and provides boosts in the viewing of the page.
It is one of the most prevalent and important native ad networks which entered the market, it got operational in the year 2006. It provides the platform for content discovery and enables and helps firm and businesses to spread widespread viewers and grow the web traffic and distributes their respective contents.
The Publishers are paid as the traffic generation efforts and outcomes. Outbrain involves the behavioral targeting process so as to surge the user engagement.
The Content recommendation process is amazing and also generates the revenues by outmoded display advertising networks such as AdSense.
Nativo works as an outdated outlier. The prevailing features of Nativo are separating content recommendation systems from the content in-feed.
It publishes the content with a tagline like “sponsored”. This tagline provided the fair information to the reader without any misleading information.
It is another very strong player as the leading ad tech company. The TripleLift advertiser’s list includes the following names Microsoft, Nissan, GAP, Kraft, Land Rover, AT&T and originators like Digg, USA Today, Atlantic Media, Hearst etc.
The modus operand is almost same like Nativo. It provides a platform to create content-based campaigns and deploying them in various publishers’ websites instantly.
Taboola is a direct competitor for Outbrain. It is a content marketing platform. It has been prevalent and very popular native ad networks. The Taboola Network users and publishers include BBC, USA Today, TMZ, Business Insider, Chicago Tribune, and Boston Globe etc.
Although, Taboola and Outbrain have many similarities and functions. But, still there exist many differences and variations to differentiate them from each other. Outbrain offers a better quality of recommended content. Taboola offers feedback option and constantly improves the same.
The mission statement of Gravity is “We aim to personalize the entire web”. They are engaged in understanding and founding out the Interest patterns and offer the personalized content recommendations. The analysis by Gravity checks even the real-time basis. It offers a unique bunch of personalized plugins, for working on sponsored content. The users can also access the publisher and its network to promote the sponsored stories.