It is usually believed that the Pogo Sticking and Bounce Rate both are the same and are used without or little variation. In fact, these terms come with a myth that they can be used interchangeably, but there is a huge difference between Pogo Sticking and Bounce Rate. High bounce rate can be caused owing to various reasons. On the contrast, high pogo sticking is most of the time is associated with bad effects for the website, and also may cause lowering down the search engine rankings and optimization. Bounce rate vs Pogo Sticking always the discussion topic on the forums.
Although, the Pogo Sticking and Bounce rate are related, at the same time Bounce Rate is more troublesome with regards to Google Ranking.
In order to understand and discuss both the terms, let’s understand the overview of bounce rate and pogo sticking, one can refer to the beginners SEO Guide to learn and understand: Why Pogo Sticking works as an important factor in search engine optimization or SEO.
Defining the Bounce Rate and Pogo Sticking
In order to understand pogo sticking, the definition and meaning of both the terms should be understood:
Bounce Rate is described and defined as “the % of visitors visiting the single page of a website”. A high bounce rate is never considered bad always, In fact, it may mean that the visitors did not go deeper into the site; the visitors visiting the lesser time on the page. The page could have been bookmarked or shared on Facebook or some other social media sites, but lack of reading means bounce.
Bounce Rate in SEO
Bounce rate is said to be the percentage of visitors visiting the single page of the website and then leaving the same too swiftly, as if not going through the content of the page properly. The High bounce rate is not considered bad, as it may be caused because of the reason for having high traffic. The mere act of the bookmarking or share on the social network like Facebook or others, but spending lesser time on the page of the website it is called bounce rate.
The Pogo sticking is said to be a situation in which the user performs a search, gets up to the results through clicks, very fast and get back on the search result page again, and then clicks the different result.
Pogo Sticking in SEO
It refers to the process when the user clicks on the result on the search engine results page and very swiftly going back to the search result page again and then clicking on the different results. These sorts of actions refer to the dissatisfaction feelings to the user and results in non-satisfactory or irrelevant information to the users’ query.
The Dangers Associated with Pogo Sticking
Google does not forgive the pogo sticking, although the high bounce rates are still acceptable. When the pogo-sticking takes place, especially within the initial five seconds of visiting and viewing the page. It definitely indicates that the website isn’t providing the expected results or answering the particular questions that people are looking forward. It may also mean that the page is badly designed that the user even did not bother going through the content. There are many people who left the website without any reason. But, Google will take a note of it, and Google will penalize your site for the same.
The Most Common Causes of Pogo Sticking
Pogo sticking is usually attributed to immediate dissatisfaction with some or the other aspect of the website. Still, there are numerous things that could also go wrong and cause the precious five seconds exposure a success. Therefore, it is important to ascertain exactly the reason for any given page to pose a challenge.
The following most common causes of pogo-sticking are:
- Content as a Cause or Content Related Causes
- The Content Is Spammy
- Grammatical and Spelling Errors on the Page
- Non-content related causes: Slow Page Loading, Auto Play of Videos, Pop-up windows, Outdated or Obsolete Design, Lack of usability etc.